Sunday, December 7, 2014
C4E Week 1 In Class
This week has been extremely productive for the Foam Home creators and the Warriors Calendar Corporation. I think that agreeing on the idea of a cafe for the Storefront project early on helped us focus on efforts on more pressing issues of the project (such as brainstorming a fantastic name). I enjoyed writing the value proposition because it is kind of like a rocket pitch on paper where you have to sell a complex, multilayered idea in as few and easy to understand/get excited about words as you can. We still have work to do to try to explain and develop our visions so people can see exactly what we plan on doing. I think it would be a good idea for us to draw a blue print of how we will use the space and visually represent the setup we have in mind. We also have come up with a phenomenal plan for the $200 project. Thanks to some incredible timing with a vistaprint sale, our calendar idea is almost guaranteed to make money. If we had put in the same order but without the 1 week discount, our profit levels would decrease by over 50%. We only have to sell 1/2 of our product to break even (of course we will do everything we can to sell 100% of them but it is nice for investors to know the risk is low). The only issue I had with the $200 project is that I couldn't do as much as I wanted to. Only one person could actually put the calendar together which is why I feel the trello/PR system isn't the greatest. We all went over the Calendar and gave feedback on what should go where but only one person was actually clicking on the photos and putting them into the calendar on the website, so a lot of us felt like our work was not going to be recognized (since there was also only one write up to submit), and putting "gave feedback on calendar" on trello does not make it seem like we put in a lot of work. Its difficult because you don't want someone to do a lot of work because it looks like others aren't contributing, but it is counterproductive to say "No don't go meet with that person because you already did the write up and it will look like you are doing more than us," especially since meetings frequently go on during free blocks which only one or two members may have.
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I wonder if you might be able to split the work differently. So far, you've focused all of your attention (as a group) on developing the product. Now, shift into marketing gear. Yes, you'll be able to sell through the athletics department, but why limit your market? Think about how you might divide up the market and then start some campaigns. There's plenty you can do here!
ReplyDeleteThe storefront plan you have has a lot of promise. If you need to re-visit the site to draft your blueprints, just let me know.