Tipping Point Blog Post 2

This week in Tipping Point, I read about The Law of the Few.  He talks about Paul Revere's midnight ride.  He had sensational news that spread incredibly quickly by word of mouth.  His main focus, however, is William Dawes, one of Revere's revolutionary friends who had the same news and spree it the same way, but very few people responded to his news nor remembered him.  His news didn't tip because he wasn't a "Connector" and Revere was.  A "Connector" is someone who lots of people  know, respect, and want to please.  In simplest terms, they are popular.  I think this relates to our $200 project because we want to get our calendars in the hands of such "connectors." We want Paul Reveres running down the halls waving a calendar and leading hundreds of students armed with $15 to buy more.  While we don't mind selling to Daweses (non connectors) because $15 is still $15 no matter how connected someone is, it behoves us to have people who know lots of people.  The five of us don't know everyone in the school.  But the five of us know someone who knows some other people and after 2 or three levels, we know everyone in the school.  That means we only have to sell to 10 or so people in order for every person in the school to know someone with a calendar.