Sunday, December 14, 2014

C4E Week 2 In Class

The Warrior Calendar $200 project had a momentous week.  We spent the first couple days planning out how we wanted to actually sell the calendars.  We discussed going door to door, but less than 20% of houses actually have school age children in Brookline (and we assumed people with no kids in the school system wouldn't be as inclined to buy a calendar), and its wildly inefficient and tedious.  We also figured that among the 5 of us, we could sell all of them to the BHS community/our families.  They are a perfect last minute and cheap gift idea for students, teachers, and parents.  We planned to have 5-10 on hand every day for the next month or so and to post them on Snapchat (each is seen by 50-80 people) everyday.  We also planned to bring them to games of the week and sell to parents.  We also designed 3 different flyers and posted 100 of them around the school.  We lined every senior hall locker with a flyer to ensure the majority of students saw them once before they got taken down.  For the Storefront project, I created a blueprint for the Foam Home.  I felt that the best way to show what was so special about our cafe was to create a visual outlined with everything that one would see while walking through.  I also created the P+L statement for our first year of business.  Since it required that I use parts 4 and 5 to account for startup costs and COGS, and they had been done without seeing what the other had done, it was interesting to see that our projections had us operating at a loss for much of the time, so we worked to see what costs we could cut back on and what we could do to increase our sales.

1 comment:

  1. Jacob: I'd like to see you take more time with these reflections. The first one doesn't make it to the 300 word minimum, and both seem written at a rapid clip. The goal here is to advance your thinking about entrepreneurship, and you're not hitting this mark yet. Yet.

    Who are the connectors at BHS? Think about how you can make your calendars visible. How can you get parents to see it? What if you contacted the parents of every BHS athlete who appears in the calendar and let them know? How about all coaches? Mr. Rittenberg should buy a few. There is a market for this!

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